T-shirts With A Voice

Screen Shot 2014-01-08 at 12.06.58 PM

As you know, I  am the co-founder of Global Warming Tee’s with my girl, Charmaine, and we are so passionate about these t-shirts (hats + sweatshirts, also) because they highlight social issues that we are passionate about and they aim to spread positive messaging. This year, lets switch our negative thoughts to positive ones that can help make a difference in our ever changing world.

global-warming.ca

global-warming.ca

Recently, you may have noticed that Urban Outfitters offered 2 t-shirts with the wording “Depressed” and “Eat Less”, and as expected, people were NOT happy about the messaging they were selling to customers, mainly a demographic of teenagers and early twenty-somethings. I know my 16 year old and 19 year old cousins love shopping at Urban Outfitters, and I would be mortified if they showed up to my house wearing t-shirts that encouraged anorexia and negative body images. I love them the way they are, and I want them to spend every day celebrating their awesomeness. Urban Outfitters realized their mistake and apologized on social platforms, while taking down the t-shirts as an offering on their site.

global-warming.ca

global-warming.ca

We tried to turn this negative to positive by reaching out to Urban Outfitters introducing our line of positive t-shirts and encouraged our friends, family, customers and supporters to tag their Instagram account @urbanoutfitters on Global Warming t-shirt pictures they love on our Instagram account @globalwarmingtees, to hopefully get Urban Outfitters attention. We had over 300 people tag pictures, and our hearts grew 50 sizes that day.

global-warming.ca

global-warming.ca

Honestly, just to know so many people stand behind our messaging, and that we strike a chord with every person, of every walk of life, or every race/sex/gender, means SO much and boosted our motivation and morale even more. We look at this as a global movement and are always brainstorming ways to improve, grow and reach everyone.

global-warming.ca

global-warming.ca

We are not giving up. We continue to produce our comfy, tri-blend tee’s, and focus on growing our line to children offerings and new messaging. Stay tuned, the best is yet to come!

Oh, and please continue to tag Urban Outfitters on our Instagram pictures that you love and think would be a great fit for their stores. If you don’t have Instagram, you can also tag and mention on Twitter @globalwarmtees.

global-warming.ca

global-warming.ca

Did you know? Our tee’s have been around the world? Spotted in: Peru, Australia, New Zealand, Japan, Caribbean, France, Italy, England, Africa, New York, Hawaii, Mexico, Chicago, Dallas, Atlanta, Alabama, Toronto, Calgary, Vancouver, Victoria Island, Japan… and more!

Get yours TODAY: global-warming.ca

Instagram: @globalwarmingtees

Twitter: @globalwarmtees

Facebook.com/globalwarmingtees

global-warming.ca

global-warming.ca

Leave a reply

Your email address will not be published.